With jacket potatoes surging in popularity across the UK, more people are considering starting a jacket potato trailer, van or pop-up food business. Social media has shown just how profitable a simple menu can be when it’s done properly, but success comes down to the right setup behind the scenes.
This guide breaks down the essential equipment you need to start selling jacket potatoes professionally, without overcomplicating things or overspending.
Why jacket potatoes work so well for traders
Jacket potatoes are one of the most reliable street food options available. They are filling, affordable, easy to customise and suitable for a wide range of dietary requirements. Customers understand them instantly, which means faster ordering and quicker service.
For traders, they offer strong margins, low food waste and a menu that can be scaled up or down depending on demand.
Choosing your setup: trailer, van or fixed site
Before buying equipment, decide where you’ll be operating.
A trailer
