The humble jacket potato is having a serious revival. Once seen as a safe but slightly boring menu option, baked potatoes are now firmly back in the spotlight across the UK. Searches for jacket potatoes in the UK have increased by nearly 200 percent, highlighting just how strong the current jacket potato trend has become.
A big part of this renewed interest comes down to high profile street food traders who have turned the spud into a social media star. If you have noticed longer queues at jacket potato vans or more cafés adding them back onto menus, you are not imagining it.
The social media effect
Much of the surge in popularity can be traced to viral food traders such as Spudman and Spud Bros. Their videos regularly attract millions of views by doing something very simple exceptionally well.
Perfectly crisp skins, split open and fluffed up, finished with generous toppings. This style of content works brilliantly on platforms like TikTok and Instagram, and it has directly influenced
